We’re pleased to announce that we recently took full membership of The British Jewellers’ Association or the BJA. We joined because we are believe in what the British Jewellers’ Association stands for and were already doing everything they expect of members. Their Code of Ethics is something we wholeheartedly stand by, endorse and strive to uphold:

The British Jewellers’ Association Code of Ethics

1 – To maintain the highest level of personal integrity, honesty and business ethics

2 – To comply with all Government laws and regulations relating to the jewellery, watches and related industries

3 – To support and abide by the Articles of Association and objectives of the British Jewellers’ Association and this Code of Ethics

4 – To provide a standard of product and service of the higest possible quality commensurate with price

5 – To establish clearly the guarantee or service policy regarding all merchandise and to fulfill that policy.

6 – To provide knowledgeable and competent expertise and clearly indicate the true quality of products offered for sale

7 – To adhere to sound business practices and thus ensure continuing service to customers and suppliers alike

8 – To refrain from all forms of design copyright and trademark infringement

9 – To refrain from trading in Conflict Diamonds

The following is our personal British Jewellers’ Association member bade with our member number. You can click it to see our verified details on the British Jewellers’ Association website:

We’re really happy to be working with The British Jewellers’ Association in making a strong and vibrant industry with a focus on standards and quality for the customer. It was a joy to celebrate our first decade in the business this year and we hope that as we enter the second we can work to build a better and more beautiful jewellery industry for everyone.